A campaign theme, supplied footage, pricing and mandatory copy — all within twenty seconds. During my time at K. W. Bruun / Wismo Group, I developed Peugeot commercials for Danish television, translating weekly campaign briefs into finished films.

The starting point was often raw footage or a selection of international clips that needed to be reworked for the local campaign. I developed the creative approach, selected and edited the footage, and built the layouts, animation and effects. Music and sound were part of that process, with the voice-over script developed after my first draft.

Each film balanced the campaign message, product imagery and required information within a tightly timed format. I took the work through to final delivery and frequently re-edited the television versions for social media.