Ahead of the Peugeot E-3008 and E-5008 launches, we had received very little product photography. I used this shortage as an opportunity to explore 3D imagery and demonstrate its potential to the management team at K. W. Bruun.

Starting with supplied vehicle models, I handled the rest of the visual production, developing the materials, environments, lighting and final images. I took cues from the existing Peugeot material to create visuals that would sit naturally within the launch campaigns.

The project served as a practical exploration of a new production approach, with selected images subsequently used on social media and in printed material.