ElmoPrint needed a clearer way to explain how its labelling machines work. Customers had found the mechanisms difficult to understand, so the task was to turn technical processes into straightforward visual explanations.

Working from technical drawings, photographs and a small selection of videos, I modelled the machines and developed animations showing how they apply labels to packaging. The client wanted a clean, almost illustrative style, with minimal visual noise and a focus on the company’s green and red colours. I also created different packaging examples to demonstrate the machines’ applications.

I handled the project from concept through to the finished 3D animations. The films are used extensively on ElmoPrint’s website, while still images also appear in product manuals and related material.